Target audiences and Participant communities

These are the people who are targeted by this media campaign for action. They include people, organizations and groups who will watch your media, actualize it and or help distribute it amongst other forms of support- otherwise called the Allies or the active participants. But there is also a group of participants whose position or attitude is unclear or who have not become actively involved in this issue and will just look on –The Neutral group and the Adversaries who are set to reject or resist the innovations.

The focus will primarily be to work with the allies – People and Organizations who already support the undertaking amongst them; –

Policy makers, Donor community, Multinational companies / Financial institutions to partner with the proprietor to expedite the actualization of the mega facility,
The vendors to buy shares / stalls in nearly forty options
The producers to start preparing for the mega opportunities to sell their produce
The consumer community to get ready for the mega super market – a one stop business centre for quality products at very competitive prices.

With all these fully brought on board, they will become key testimonial figures that will expedite the uptake process.

Objective of the Media Plan

To create awareness and educate the targeted audiences ( See target communities and participants in the table 1 above) about the existence a new facility that has the answers to many of the problems related markets and marketing of their produce; one of the

Worldwide the world has moved over away from traditional market, which has left people with no option but to travel abroad to look for alternative, the Mutukula Regional Market would avert such trend. leading challenges deterring development within the developing countries- the East Africa Community Inclusive;

To empower the communities (See target communities and participants in the table 1 above) that it is only them to get themselves out of their present poverty situation. Everyone has a space in the regional market; Competition is health and a crucial ladder to success.

The targeted communities (See target communities and participants in the table 1 above)

Policy makers, Donor community, Multinational companies / Financial institutions to partner with the proprietor to expedite the actualization of the mega facility,
The vendors to buy shares / stalls in nearly forty options
The producers to start preparing for the mega opportunities to sell their produce

The consumer community to get ready for the mega super market – a one stop business centre for quality products at very competitive prices.

The target is to get the four targeted categories of audiences through the three broad Knowledge, attitudes and Skills objectives. This is an enormous task and will involve using multiple media platforms – call it the media mix approach, to reach out to as many of them as possible.

The first part of the campaign is three years, spread into three months. The plan will roll out using a phased manner- Content and Packaging varying with the targeted audience, timelines and media platform.

The target media platforms include;-

Media	Possible packages
Radio	Mentions	Sponsorships	Sports ad	Talk shows	Special moments	Documentaries
TV	Mentions	Sponsorships	Sports ad	Talk shows	Special moments	Documentaries
Videos	Drama skits	Informatics	Contentions
Social media	whatsapp	Facebook	Sports ad	Blogs
Newspapers/ magazines	Advertisements	News features	Photo stories	Advertorials
Billboards	Mobile	Static/bulletin	Vinyl billboards	Digital	Wall scapes
Posta’s	Banners	Filers	Pocket files
Branding	T/shirts	Shirts	Pens	Diaries	Tear drops
Events	Sports galas	Competitions	Expos	Quiz
Mobile phones	Sms messages	Whatsapp messages
Influencers	Songs	TV mentions

The table showing target medias include within the East African community members;-

1	Name of media	Type of media	location
2	Vision group Uganda	Newspapers	Uganda
3	CBS(88.8FM) and CBS(89.2FM)	Radio	Uganda
4	Capital (91.3)FM	Radio	Uganda
5	NTV	TV	Uganda
6	KBC	TV	Kenya
7	KTV	TV	Kenya
8	Citizen TV	TV	Kenya
9	Daily nation newspaper	Newspapers	Kenya
10	Standard media newspaper	Newspapers	Kenya
11	Citizen radio	Radio	Kenya
12	Radio Maisha	Radio	Kenya
13	Jambo Radio	Radio	Kenya
14	East Africa TV	TV	Tanzania
15	Star TV	TV	Tanzania
16	ITV	TV	Tanzania
17	Clouds	Radio	Tanzania
18	TBC	Radio	Tanzania
19	Radio Free	Radio	Tanzania
20	Millard Ayo Newspapers	Newspapers	Tanzania
21	Bogos Newspapers	Newspapers	Tanzania
22	Mpekuzi Newspapers	Newspapers	Tanzania
23	South Sudan broadcasting corporation (SSBC)		South Sudan
24	Rwanda TV		Rwanda
25	Mirama	Radio	DRC
26	STV	Radio	DRC

Message configuration;

While the target is a lifelong interaction with the media, the implementation is phased in segments of six months. The period will have a generic message along KAP philosophy as follows;

(K – Awareness) The first month will generally have awareness programming about the Market (the benefits of the market to the people / where it is found/ how it will operate to maximize the benefits from the East African Community… etc…)
(KA- Interest/Desire ) The next three months will have the awareness and confidence building campaign towards a seminar/ meeting with the stakeholders to have a one interaction, tap into their point of view, and to buy stalls/ share in the market )
(KAP- Skills) The two month will focus on launching the market, another confidence building strategy to bring more people on board ( the need to buy stalls/ share in the market )

A table showing markets within different East African Community Members;

No.	Market Name	Location	Country
1.	St Balikudembe	Kampala	Uganda
2.	Nakasero	Kampala	Uganda
3.	Natete	Kampala	Uganda
4.	Busega	Kampala	Uganda
5.	Kibuye	Kampala	Uganda
6.	Nakawa	Kampala	Uganda
7.	Kikubo	Kampala	Uganda
8.	Jinja	Jinja	Uganda
9.	Hoima	Hoima	Uganda
10.	Mbarara	Mbarara	Uganda
11.	Masindi	Masindi	Uganda
12.	Mityana	Mityana	Uganda
13.	Kasese	Kasese	Uganda
14.	Mubende	Mubende	Uganda
15.	Wakiso	Wakiso	Uganda
16.	Nyendo	Nyendo	Uganda
17.	Mibulo	Mibulo	Uganda
18.	Kaleiwe	Kaleiwe	Uganda
19.	Mbale	Mbale	Uganda
20.	Kariakoo	Daresalam	Tanzania
21.	Dorajani	Zanzibar	Tanzania
22.	Maasi	Arusha	Tanzania
23.	Hurumzi	Zanzibar	Tanzania
24.	Dodoma	Dodoma	Tanzania
25.	Mbeya	Mbeya	Tanzania
26.	Tabora	Tabora	Tanzania
27.	Shinyanga	Shinyanga	Tanzania
28.	Bukoba	Bukoba	Tanzania
29.	Lindi	Lindi	Tanzania
30.	Iringa	Iringa	Tanzania
31.	Ifakara	Ifakara	Tanzania
32.	Morogoro	Morogoro	Tanzania
33.	Singida	Singida	Tanzania
34.	Ruvuma	Ruvuma	Tanzania
35.	Simiyu	Simiya	Tanzania
36.	Mara	Mara	Tanzania
37.	Gikomba	Nairobi	Kenya
38.	Kariokor	Nairobi	Kenya
39.	The Village	Nairobi	Kenya
40.	Kongowea	Mombasa	Kenya
41.	Kibuye	Kisumu	Kenya
42.	Luanda	Luanda	Kenya
43.	Wakulima	Nairobi	Kenya
44.	Masayi	Masayi	Kenya
45.	Toi	Nairobi	Kenya
46.	Mwaririro	Nairobi	Kenya
47.	Muthurwa	Nairobi	Kenya
48.	City Market	Nairobi	Kenya
49.	Kimironko	Kigali	Rwanda
50.	Nyabugogo	Kigali	Rwanda
51.	Cootrac	Kigali	Rwanda
52.	Caplaki Craft	Kigali	Rwanda
53.	Kigali Modern Market	Kigali	Rwanda
54.	Konyo Konyo	Juba	Southern Sudan
55.	Central Market	Bujumbura	Burundi

According to 2017-2018 estimates, the population of Uganda is around 44.77 million up significally from 201’s estimate of 33,640,833, The last reading population of Tanzania occurred in 2012 and showed there were 44,928,923 people living in the country, of this population, 1.3 million reside on the islands of Zanzibar. The population now is estimated at over 59.09 million, Kenya has estimated population of 50.95 million which ranks 29^th in the world. Burundi’s population has grown rapidly, in 2018; the population is estimated at 11.22 million. Rwanda’s population is estimated to be 12.50 million, an increase from 2013’s estimate of 11.8 million. A 2008 census showed that population of south Sudan was 8,260,490.

The total population of the East African community countries is estimated to be around 294,163,612; we target such huge population and expect to rise ¼ of employment opportunities to this huge population.

East African communities are interconnected mostly by road routes, which is makes us at the top of the game because the Masaka –Mutukula High Way is a potential way to our Market’s growth and prosperity. Air transport is also available (Mutukula Air Port) and other international air ports of different countries of the East African Community. Water transport is readily available due to the easy access of Lake Victoria which provides a short route from Mutukula to Kenyan interior ports. In addition the proposed construction of the oil pipe line will be a blessing to the development of the Market as it will east access to black gold.

Electricity is adequately distributed within the local area of Mutukula both the part within Uganda and Tanzania respectively hence connection and access to power will be easy.

Mutukula Regional Market targets a population of about 294,163,612 within the East African Community countries. This is a vast market for the products and services brought within the market and also a huge sources labor to the Market

We shall offer high standards in order to attract huge customers to our market.
We shall continuously advertise our Market in order to promote our Market and the services provided.
We shall have a multi-service program within the Market so that we can be solution to every wants of any customer.

Competition from other ware houses